Agenda

May 5, 2025
8am
Doors open for registration Entrance
8:15 — 9am
Continental breakfast Main Downstairs
9 — 9:45am
Opening remarks with MidAtlantic Dreamin' Leaders and Chris Wink Main Downstairs
10 — 10:20am
Choose Your Own (Cert) Adventure: Finding the Right Path Main Downstairs Healey Sutton Healey Sutton More
10:25 — 10:45am
Growing your Salesforce Career: From Day to Day to Decision Maker Main Downstairs Christian Belko Christian Belko More
10 — 10:20am
Who's Your Customer? Tracking Complicated Market and Customer Segments Upstairs Loft Jim Stoltzfus Jim Stoltzfus More
10:25 — 10:45am
DevOps is More Than Just Deployments Upstairs Loft Jack McCurdy Jack McCurdy More
10 — 10:20am
Empower Your Users from Step 1: Login Flows to Improve Engagement Tasting Room Ben Dobkin Ben Dobkin More
10:25 — 10:45am
Platform Event Flows Unleashed: Salesforce’s Overlooked Power Tool Tasting Room Michael Farrelly Michael Farrelly More
10 — 10:45am
Speed Networking Barrel Room
11:05 — 11:50am
Delivering Empathetic and Joyful User Experiences Main Downstairs Daniel Gorton Daniel Gorton More
11:05 — 11:25am
Mastering Trigger Troubleshooting: Apex and Flow Error Resolution in Salesforce Upstairs Loft Andy Engin Utkan Andy Engin Utkan More
11:30 — 11:50am
Communications Skills for Technical Experts Upstairs Loft Aaron Crosman Aaron Crosman More
11:05 — 11:50am
Building a Dynamic Data Table in Flow using SOQL and DataFetcher Tasting Room Dan Mrazik Dan Mrazik More
11:05 — 11:50am
Ask an Expert Barrel Room More
12 — 12:20pm
Troubleshooting Tips to Fill Your Salesforce Toolbox Main Downstairs Judi Sohn Judi Sohn More
12:25 — 12:45pm
Product Ownership for Accidental Admins Main Downstairs Jaemi Loeb Jaemi Loeb More
12 — 12:45pm
Unleashing Visual Insights: Uncover the Power of Embedded Charts in Salesforce Upstairs Loft Aaron Crear Aaron Crear More
12 — 12:45pm
Your Unit Tests Need Work Tasting Room Mike DeMaria Mike DeMaria More
12:45 — 1:45pm
Lunch + Demo Jam Main Downstairs More
1:45 — 2:30pm
Diagram Jammin' - How to Build Beautiful and Informative Diagrams Main Downstairs Michelle Hansen Michelle Hansen More
1:45 — 2:05pm
The Art of Discovery Upstairs Loft Sarisha Meda Sarisha Meda More
2:10 — 2:30pm
Notification Liberation: Using Slack or MS Teams in Flow for Communications Upstairs Loft Adam Erstelle Adam Erstelle More
1:45 — 2:05pm
Key Architecture Anti-Patterns and Tips to Avoid Common Design Mistakes Tasting Room Ankita Dhamgaya Ankita Dhamgaya More
2:10 — 2:30pm
LWCs with Accessibility in Mind Tasting Room Julie Branyan Julie Branyan More
2:45 — 3:30pm
The Hidden Keys to Salesforce Success: Aligning People, Processes, and Purpose Main Downstairs Rubin Singh Rubin Singh More
2:45 — 3:05pm
10 Expert Tips for Stellar Salesforce Solution Demos Upstairs Loft Oleh Mykytyn Oleh Mykytyn More
3:10 — 3:30pm
Mastering Salesforce Formulas: From Beginner to Expert Upstairs Loft Andrew Montemayor Andrew Montemayor More
2:45 — 3:30pm
Supercharging Salesforce DevOps: Scratch Orgs & Salesforce CLI Tasting Room David Rose David Rose Sean Barrett Sean Barrett More
2:45 — 3:30pm
Ask an Expert Barrel Room More
3:45 — 4:05pm
Manage and Secure Your Data with Salesforce Trusted Services Main Downstairs Rachel Beard Rachel Beard More
4:10 — 4:30pm
Automation ROI: Measuring the Impact of Salesforce Automation Tools Main Downstairs Melissa Shepard Melissa Shepard More
3:45 — 4:30pm
Neurodiversity in the Digital Workspace Upstairs Loft Kurt Iobst Kurt Iobst More
3:45 — 4:30pm
Get (Actually) Ready for Agentforce Service Agents Tasting Room Sean Lewis Sean Lewis More
3:45 — 4:30pm
Speed Networking Barrel Room
4:40 — 5:15pm
Closing Remarks and raffle Main Downstairs
5:15 — 6pm
Happy Hour Sponsor Section / Main Bar